Mistakes to avoid when buying pearl jewelry are often overlooked by buyers who are captivated by their beauty. Pearl jewelry has captivated hearts for centuries, embodying purity, elegance, and timeless sophistication. Whether it is the mirror-like luster of Akoya pearls from Japan’s Ise-Shima region or the bold allure of South Sea pearls, these treasures of the ocean carry stories of craftsmanship, heritage, and enduring beauty. Yet for many first-time buyers, and even seasoned jewelry lovers, the process of purchasing pearl jewelry   can be confusing.

The marketplace is flooded with choices, from genuine cultured pearls to mass-produced imitations. Without proper knowledge, buyers risk overspending, buying counterfeit pearls, or overlooking quality details that make a world of difference. At Pearl FALCO, with more than three decades of expertise in pearl cultivation, craftsmanship, and jewelry design, we have guided countless clients to make confident and informed purchases. Beyond simply offering jewelry, we are dedicated to sharing knowledge through our workshops and educational initiatives, so that every customer develops a true appreciation for the legacy of pearls.

In this article, we will uncover the five most common mistakes to avoid when buying pearl jewelry and how you can ensure your investment reflects authenticity, artistry, and timeless value.

5 Top Mistakes to Avoid When Buying Pearl Jewelry

Not Knowing the Different Types of Pearls

Mistake 1: Not Knowing the Different Types of Pearls

One of the most common mistakes buyers make is assuming all pearls are the same. In reality, each type of pearl carries distinct qualities that affect its appearance, durability, and value.

The Four Main Types of Cultured Pearls

Akoya Pearls
Renowned for their classic round shape and luminous luster, Akoya pearls are cultivated primarily in Japan through the careful process of farming oysters for pearls. Known as the “jewels of the sea,” they typically measure 6–9 mm and embody the timeless beauty many associate with pearl necklaces.

South Sea White or Gold Pearls
Harvested mainly in Australia, Indonesia, and the Philippines, South Sea pearls are prized for their large size (10–18 mm) and satiny glow. Their shades range from white to golden, symbolizing luxury.

South Sea Black Pearls(Tahitian Pearls)
These exotic pearls, cultivated in French Polynesia, captivate with their dark hues, ranging from silver and peacock green to deep black.

Freshwater Pearls
Cultivated in lakes and rivers, freshwater pearls are abundant and more affordable, but they often lack the sharp luster of Akoya or South Sea varieties. Unlike seawater oysters, freshwater clams can produce many pearls at once—thanks to a highly productive species that can yield dozens of pearls repeatedly.

This remarkable efficiency has made freshwater pearls the most accessible in the world—now accounting for 97% of all cultured pearls

Why it matters:
Without knowing these distinctions, many buyers may overpay for freshwater pearls thinking they are rare, or fail to appreciate the refined qualities of Akoya pearls, the specialty of Pearl FALCO. Understanding pearl types ensures you choose a piece that aligns with your expectations in terms of elegance, longevity, and value.

Expert Tip from Pearl FALCO: If you are looking for authentic Japanese pearl necklaces that carry a legacy of craftsmanship, Akoya pearls from Ise-Shima remain unmatched.

Overlooking Pearl Quality Factors

Mistake 2: Overlooking Pearl Quality Factors

Even within the same type of pearl, quality can vary significantly. Unfortunately, many buyers focus solely on size, assuming bigger pearls automatically mean better. While size influences rarity and price, it is not the only factor that defines a pearl’s beauty and value.

The 7 Key Quality Factors in Pearls

1. Luster (光沢)

  • The most important factor in pearl quality.
  • Refers to the sharpness and intensity of light reflected on the pearl’s surface.
  • High-quality pearls have a mirror-like shine and radiance, not just a dull glow.

2. Surface (キズ・巻きの状態)

  • Examines how clean or blemished the pearl’s surface is.
  • Pearls with fewer spots, bumps, or scratches are considered more valuable.
  • Minor blemishes are natural and often tolerated if luster is strong.

3. Shape (形)

  • Pearls can be round, near-round, oval, drop, button, or baroque (irregular).
  • Perfectly round pearls are the rarest and most highly prized.
  • Unique shapes like baroque are valued for their individuality.

4. Color (色)

  • Pearls come in a wide range of natural shades: white, cream, pink, gold, silver, blue, green, and black.
  • The key to distinguishing the highest quality pearls is the interference color. In pearls, the interference color is described as, ‘green color floating in pink,’ similar to the iridescence of a soap bubble.
  • Both body color and overtone (the translucent color overlay) matter.
  • The most desirable color depends on personal preference and cultural tastes.

5. Size (大きさ)

  • Measured in millimeters (mm).
  • Larger pearls are rarer and usually more valuable, but quality factors like luster and surface are equally important.
  • Size preference varies by style from subtle elegance to bold statement pieces.

6. Nacre Quality (真珠層の厚み)

  • Nacre is the crystalline layer formed by the oyster around the nucleus.
  • Thicker nacre gives pearls deeper luster, durability, and beauty.
  • Thin nacre may make pearls look chalky and prone to peeling.

7. Matching (組み合わせの調和・連層)

  • Especially important in strands, earrings, and jewelry sets.
  • Pearls should be well-matched in size, color, luster, and shape for a harmonious appearance.
  • High-quality matching requires careful sorting and is labor-intensive.
  • The key to distinguishing the highest quality pearls is the interference color. In pearls, the interference color is described as, ‘green color floating in pink,’ similar to the iridescence of a soap bubble.

Why it matters:
Some jewelers highlight size or color while downplaying luster or surface quality. Buyers who don’t understand grading risk purchasing pearls that may look dull over time.

Expert Tip from Pearl FALCO: For discerning collectors, Top 5% of Akoya pearls represent the pinnacle of quality, certified for their brilliance and exceptional luster.

Confusing Genuine with Imitation Pearls

Mistake 3: Confusing Genuine with Imitation Pearls

With the rise of synthetic materials, distinguishing genuine cultured pearls from imitations has become increasingly challenging. Glass or plastic beads coated with pearl-like finishes may appear convincing at first glance, but they lack the depth, weight, and resilience of real pearls.

How to Spot Genuine Pearls

  • Weight: Real pearls feel heavier and cooler compared to plastic or resin beads.
  • Texture: Genuine pearls feel slightly gritty when rubbed lightly against the real pearl, while fakes feel smooth.
  • Luster Depth: True pearls have layers of nacre that create depth and iridescence, whereas imitations often look flat.
  • Certification: Authentic pearls come with certificates detailing type, origin, and grade.

Why it matters:
Without verification, buyers risk spending thousands on jewelry with no lasting value.

Expert Tip from Pearl FALCO: Always request certification. At Pearl FALCO, our pearls are directly from trusted sources, ensuring authenticity and traceability from the ocean to your jewelry box. Our workshops also educate clients on how to distinguish genuine pearls from imitations, empowering them with lifelong knowledge.

Ignoring Pearl Origin and Craftsmanship

Mistake 4: Ignoring Pearl Origin and Craftsmanship

The origin of a pearl speaks volumes about its quality and story. Japanese pearls, particularly from Ise-Shima, the birthplace of cultured pearls, are globally recognized for their consistent luster and fine quality.

Equally important is the craftsmanship that transforms harvested pearls into wearable art. Jewelry that is poorly strung, mismatched in color, drilled at the wrong positions without showing the best face of the pearl, or fitted with inferior clasps can diminish both beauty and durability.

Why it matters:
Even the finest pearls lose their allure if assembled without care. Buyers who focus only on the pearls themselves often overlook the artistry of design and the strength of materials used.

Expert Tip from Pearl FALCO: Our artisans in Japan combine traditional handcrafting with contemporary design. Every necklace is strung with precision, every clasp selected for security, and every pearl matched for harmony. This ensures your jewelry lasts for generations. Through our hands-on workshops, clients also gain insight into the art of pearl stringing and matching, deepening their appreciation for craftsmanship.

Buying Without Considering Long-Term Value

Mistake 5: Buying Without Considering Long-Term Value

Many buyers view pearls as mere accessories for special occasions, without realizing their potential as heirlooms or investment pieces. Poor buying decisions, such as chasing fashion trends or choosing lower-grade pearls, can lead to regret when the jewelry loses relevance or durability.

The Long-Term Value of Pearls

  • Emotional Legacy: Pearls passed down through generations carry personal and cultural significance.
  • Timeless Appeal: Unlike fleeting fashion, pearls remain relevant across eras.
  • Sustainable Luxury: Cultured pearls, when responsibly sourced, represent harmony between nature, tradition, and beauty.

Why it matters:
When you choose pearls of authentic quality, you are not just buying jewelry. You are investing in a piece of oceanic heritage.

Expert Tip from Pearl FALCO: We encourage clients to view pearls as part of their personal legacy. Our Pearl Legacy Project is rooted in the belief that pearls should connect generations while honoring the ocean and traditions that make them possible. Our workshops serve as a bridge, allowing individuals to learn not just how pearls are cultivated and harvested, but also proper grading and why they matter as symbols of heritage and sustainability.

Buying Pearls with Confidence

Purchasing pearl jewelry is a journey that blends knowledge, emotion, and artistry. By avoiding these five mistakes, misunderstanding types, overlooking quality, confusing genuine with imitation, ignoring craftsmanship, and neglecting long-term value you can ensure your pearls remain treasures for life.

At Pearl FALCO, we combine the heritage of Japanese pearls with the artistry of modern jewelry design. From the careful harvest of pearls in Ise-Shima to the workshops where we share knowledge with clients, our mission is to help you discover the true beauty and meaning behind every pearl.

When you wear a Pearl FALCO creation, you are not just adorning yourself with jewelry. You are carrying a piece of oceanic history, human craftsmanship, and timeless elegance.

Discover the difference of authentic Japanese pearl necklaces at Pearl FALCO, and let your journey with pearls begin.